Case Studies
The Work
Behind the Results.
A closer look at the strategies, creative decisions, and outcomes behind
some of our most impactful campaigns.
Some of Our Case Studies
Hot & Roll
Challenge
Hot & Roll had a near-dormant Instagram presence with just a few hundred followers, stagnant engagement, and content that wasn't resonating. Primarily reaching an older demographic when the brand needed to appeal to a younger, trend-driven audience.
What We Did
We re-positioned their social identity from static and transactional to bold, fun, and culturally relevant. The centrepiece was a movie drama reel, engineered with a plot-twist ending to break scroll habits and trigger pattern interruption, pulling in viewers through storytelling before revealing the brand.
Key Result
1,161,411 views and 10,271 post interactions on a single Instagram reel, turning a near-dormant account into a viral F&B moment.
Keng Huat
Furniture
Challenge
A traditional furniture retailer with zero social media presence, relying entirely on walk-in customers and word of mouth with no digital channels to support their sales team.
What We Did
We rebranded their social media from the ground up, built both Facebook and Instagram pages from zero, and created a digital lead generation channel that gave their sales team a consistent pipeline of qualified leads.
Key Result
1,529 leads generated in Q1 2026 alone at a cost per lead of RM4.16 to RM12.42 for mid to high-end furniture, while growing from zero to 6,858 Facebook and 5,379 Instagram followers within 6 months.
Uni-Nature
Challenge
Uni-Nature was struggling to generate consistent, quality leads, lacking both ad strategy and executional know-how to turn their social media presence into a reliable sales pipeline.
What We Did
We took over their full Meta Ads strategy, building a content and campaign framework specifically engineered to drive product awareness and high-intent inquiries at scale.
Key Result
Up to 1,400+ comments in product inquiries on a single ad post, with multiple other ad creatives each independently generating hundreds of product inquiries via messages and comments, converting social content into a high-volume lead generation engine. With an optimised lead acquisition cost between RM3.61-RM6.21 per lead.
Hot & Roll
What We Did
Hot & Roll had a near-dormant Instagram presence with just a few hundred followers, stagnant engagement, and content that wasn't resonating. Primarily reaching an older demographic when the brand needed to appeal to a younger, trend-driven audience.
Challenge
We repositioned their social identity from static and transactional to bold, fun, and culturally relevant. The centrepiece was a movie drama reel, engineered with a plot-twist ending to break scroll habits and trigger pattern interruption, pulling in a younger audience through storytelling before revealing the brand.
Key Result
1,161,411 views and 10,271 post interactions on a single Instagram reel, turning a near-dormant account into a viral F&B moment.
KENG HUAT
FURNITURE
What We Did
A traditional furniture retailer with zero social media presence, relying entirely on walk-in customers and word of mouth with no digital channels to support their sales team.
Challenge
We rebranded their social media from the ground up, built both Facebook and Instagram pages from zero, and created a digital lead generation channel that gave their sales team a consistent pipeline of qualified leads.
Key Result
1,529 leads generated in Q1 2026 alone at a cost per lead of RM4.16 to RM12.42 for mid to high-end furniture, while growing from zero to 6,858 Facebook and 5,379 Instagram followers within 6 months.
Uni-Nature
What We Did
Uni-Nature was struggling to generate consistent, quality leads, lacking both ad strategy and executional know-how to turn their social media presence into a reliable sales pipeline.
Challenge
We took over their full Meta Ads strategy, building a content and campaign framework specifically engineered to drive product awareness and high-intent inquiries at scale.
Key Result
Up to 1,400+ comments in product inquiries on a single ad post, with multiple other ad posts each independently generating hundreds of inquiries via messages and comments, converting social content into a high-volume lead generation engine, with an optimised lead acquisition cost between RM3.61- RM6.21 per lead.
Aggregated Impact
Reel Views
on a single organic
Instagram reel
Leads Generated
for a single client in one quarter
Comments
generated on a
single ad post inquiring
about client’s product
Lowest Cost Per Lead
for a mid-to-high-end
furniture retailer
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